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Consulting > Presentations > Introduction

Preparation

Message

Introduction

 

We turn our thoughts to the introduction of our presentation when the message of our presentation is clear and its structure has been worked out. Introduction here does not mean greeting the audience and introducing the speaker, nor does it refer to the speaker expressing his pleasure at being able to present to this audience.

 
   
  Our introduction is the logical lead into our message, it should arouse interest and help the audience to concentrate on our presentation. The introduction ends, for example, with the formulation of the question of interest to the audience such as "Am I right? You want to know what the most important results of our controlling task force are and how they will impact your daily work?" Our message should then follow as the answer to this question.

Our audience will only then pay attention if the announced topic has particular significance to them and they are, therefore, interested in the promised central statement (message)As a rule, we present something that our audience does not know. But when our audience feels that they do not even need to know the information we are offering, they will then also not have any question - and vice versa. Hence, it is important we make it clear in the introduction that our presentation concerns a current matter of interest – or at least a question which they would ask if they - after briefly giving it some thought - understood just how important what we are presenting to them is. For this reason, our introduction serves primarily to work out the central question of our presentation and is taken care of easiest by pointing out the initial situation and subsequent development. This development can often be related in a story in which the audience learns about the current situation and problem to which our presentation promises to answer.