|
Topics
SUCCESS
Certification
Charts with Excel
HCC Certification
Dates
Organization
Registration (German)
|
Management Information Design - One-day seminar
HICHERT®SUCCESS: Successful Reports and Presentations
BUSINESS COMMUNICATION STANDARDS
Universal guidelines with numerous practical examples
Program (in German) available for download in PDF format (320 KB)
SPEAKER
Rolf Hichert, Prof. Dr., is the founder of HICHERT+PARTNER. Prior to this, he was a professor at the Universities of Applied Sciences in Constance and Eberswalde, managing director of MIS Schweiz, co-founder and managing director of MIK, as well as a McKinsey consultant. More...
|
|
|
|
 |
PROGRAM
09:30 a.m. Registration, coffee
10:00 Start
Welcome, seminar overview and objectives.
Introduction, organizational details
The Basics of Business Communication
+Reports should have something interesting to report
+The PowerPoint culture must be questioned
+The information provided is not yet information
SAY: Deliver messages
+ Focus on the message
+ Say what must be said
+ Determinations, explanations, and recommendations
|
|
|
UNIFY: Standardize content
+What looks the same should mean the same
+What means the same should look the same
+Use a glossary and notation rules
|
|
|
|
|
|
11:30 a.m. to 11:45 p.m. Break
|
|
|
|
|
|
CONDENSE: Concentrate information
+Higher information density helps to get an overview
+One DIN A4 page can replace ten PPT pictures
+Charts should have at least two dimensions
|
|
|
|
|
|
12:30 p.m. to 1:30 p.m. Lunch break
|
|
|
|
|
|
CHECK: Ensure quality
+Important and accurate data
+Quality criteria for content and visualization
+Don’t manipulate scaling
ENABLE: Enforce standards
+Document the concept
+Create organization
+Use software
|
|
|
|
|
|
2:45 p.m. to 3:00 p.m. Break
|
|
|
|
|
|
SIMPLIFY: Avoid complication
+Less is more
+Avoid noise, minimize redundancy
+Information instead of decoration
STRUCTURE: Convey contents
+Group correctly
+Pyramidal structure
+Deductive and inductive argumentation
Summary
+Significant results
+Practical application
+Next steps
|
|
|
4:30 p.m. End of the seminar
16:35 Apéro*
*Here in Switzerland, we not only use the term Apéro to refer to an aperitif, as does the rest of the world. An Apéro is also something uniquely Swiss: It is a kind of reception, at which snacks and refreshments are served. And you come across this almost anywhere and anytime: after a parent-teacher conference, after a club meeting, after welcoming (sic!) to new employees. In Germany, this might be referred to somewhat more stiffly as a "snack with drinks..."
|
|
|
|
|
|
SEMINAR OBJECTIVE
The main objective of the seminar is to present universal design standards for (written) reports and (verbal) presentations to thus be able to report and present with greater success. The intent of both forms of communication is to convey knowledge. This exchange of information is then successful when the current questions of the readers and/or listeners are answered. This seminar addresses how information is conveyed because it is assumed that participants already know what content is to be conveyed.
An additional benefit to you: numerous before-and-after examples taken from actual practice; see www.before-after.hichert.com. |
|
|
|
 |
TARGET GROUP
The seminar is geared towards managers and professionals involved in the design of management reports and presentations. Many participants come from controlling, finance, marketing, and HR segments.
|
|
|
|
 |
MESSAGE OF THE SEMINAR
As an expert in your field, you have processed important and accurate data. Yet it takes much more to present this data successfully to the management, supervisory board, or your customers. Focus here must be on your message because recipients will only be able to understand you if you really say what must be said. Management reports require clear notation, as is the case with maps or sheets of music. Give uniform scale to every measure, give uniform meaning to colors and shapes. Business presentations have one objective: After your speech, listeners should be prompted to either think or act as you have intended. You can support presentations with exhibits; but what you have to say is far more important than the pictures you show. Focus should be on the content, not on a package shaped by the requirements of corporate design.
|
|
|
|
 |
ATTENDANCE FEE
The attendance fee is EUR 750 per person, plus VAT.
The fee includes seminar materials, lunch, snacks during breaks, and refreshments. |
|
|
|
 |
SUCCESS
Successful business communication is based on binding rules. Creativity is not what is required here, neither in verbal expression nor in visual design. Instead, it is a matter of consistent standardization and reduction to the essential, namely adhering to the seven areas of standardization in HICHERT®SUCCESS:
SAY: Focus on your message
UNIFY: Use standardized design rules
CONDENSE: Provide high information density
CHECK: Ensure the quality of the content and form
ENABLE: Implement your concept in a consistent manner
SIMPLIFY: Simplify all visualizations
STRUCTURE: Give contents a logical structure
You will find extensive information and examples here: www.success.hichert.com |
|
|
|
 |
SEMINAR INFORMATION
If you are planning to implement these recommended design guidelines using MS Excel, then we suggest attending our seminar series Creating Sophisticated Business Charts with Excel. You will find further information here.
|
|
|
|
 |
LITERATURE
You will find our own professional articles in German here, publications and links by third parties are found here (in German).
|
