3.1 Space

3.2 Data

3.3 Elements

3.4 Interrelations

3.1 Use space: No free room

The fastest and easiest form of information density consists of making better use of needlessly wide margins and frames, blank or little used pages by filling them with useful data pertaining to the context. As a rule, the desired information is imparted better and faster to the recipient.

3.1.1

Use existing space

The design of the page layout is usually dominated by design considerations of internal business communication as well. As a result, the information to be conveyed sacrifices valuable space.

3.1.2

Use handouts consisting out of more than copied slides

Handouts, lecture manuscripts, and conference papers often merely consist of copies of PowerPoint slides – usually two pictures on an otherwise blank DINA4-size page. However, handouts are primarily meant to be read, for example by interested parties unable to attend the seminar. Handouts are reports, they consist primarily of text. Exhibits shown during the presentation are embedded in this text, similar to a professional article or in a book.

3.1.3

Use empty space for additional information

The same applies to the layout of report objects, such as tables and texts, in making the best use possible of the space available.