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Topics
SUCCESS
Certification
Charts with Excel
HCC Certification
Dates
Organization
Registration (German)
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This seminar is held in English!
Management Information Design
HICHERT®SUCCESS: Successful Reports and Presentations
Universal guidelines with numerous practical examples
DATE AND VENUE
November 28, 2012
Mövenpick Hotel Frankfurt City
Den Haager Strasse 5
D-60327 Frankfurt/Main
SPEAKER
Rolf Hichert, Prof. Dr., is the founder of HICHERT+PARTNER. Prior to this, he was a professor at the Universities of Applied Sciences in Constance and Eberswalde, managing director of MIS Schweiz, co-founder and managing director of MIK, as well as a McKinsey consultant. More...
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PROGRAM
09:30 a.m. Registration, welcome coffee
10:00 a.m. Start
Welcome, seminar overview and objectives.
Introduction, organizational details
The Basics of Business Communication
+Reports should have something interesting to report
+The PowerPoint culture must be questioned
+The information provided is not yet information
SAY: Deliver messages
+ Focus on the message
+ Say what must be said
+ Determinations, explanations, and recommendations
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UNIFY: Standardize content
+What looks the same should mean the same
+What means the same should look the same
+Use a glossary and notation rules
11:30 a.m. to 11:45 a.m. Break
CONDENSE: Concentrate information
+Higher information density helps to get an overview
+One DIN A4 page can replace ten PPT pictures
+Charts should have at least two dimensions
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12:30 p.m. to 1:30 p.m. Lunch break
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CHECK: Ensure quality
+Important and accurate data
+Quality criteria for content and visualization
+Don’t manipulate scaling
ENABLE: Implement concept
+Build awareness
+Plan introduction
+Realize the system
14:45 p.m. to 15:00 p.m. Break
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SIMPLIFY: Avoid complication
+Less is more
+Avoid noise, minimize redundancy
+Information instead of decoration
STRUCTURE: Group content
+Homogeneous, mutually exhaustive, exhaustive
+Group content
+Condense meaningfully
Summary
+Significant results
+Practical application
+Next steps
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4:30 p.m. End of the seminar
4:35 p.m. Apéro*
Here in Switzerland, Apéro is not only the name of an aperitif like it is in other parts of the world. An Apéro is also a Swiss speciality. It can refer here to a stand-up reception where snacks and beverages are served. And it's something you come across almost anywhere: after a parent-teacher conference, a club meeting, or a welcome address (sic!) to new employees. In Germany, it might be referred to as "small snacks with drinks," which is a bit more stilted...
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SEMINAR OBJECTIVE
The main objective of the seminar is to present universal design rules for (written) reports and (verbal) presentations to be able to report and present with greater success. The intent of both forms of communication is to convey information. This exchange of information is then successful when the current questions of the readers and/or listeners are answered. This seminar addresses how information is conveyed and it is assumed that participants already know what content is to be conveyed. |
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TARGET GROUP
The seminar is geared towards managers and professionals involved in the design of management reports and presentations. Many participants come from controlling, finance, marketing, and HR segments.
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MESSAGE OF THE SEMINAR
As an expert in your field, you have compiled important and accurate data. Yet it takes much more to present this data successfully to the management, supervisory board, or your customers. Focus here must be on your message because recipients will only be able to understand you if you really say what must be said. Management reports require clear notation, as is the case with maps or sheets of music. Give uniform scale to every measure, give uniform meaning to colors and shapes. Business presentations have one objective: After your speech, listeners should be prompted to either think or act as you have intended. You can support presentations with exhibits; but what you have to say is far more important than the pictures you show. Focus should be on the content, not on a package shaped by the requirements of corporate design.
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'SUCCESS'
Successful business communication is based on binding rules. Creativity is not what is required here, either in verbal expression or in visual design. Instead, it is a matter of consistent standardization and a reduction to the essential, namely adhering to the seven SUCCESS Rules: SAY, UNIFY CONDENSE, CHECK, ENABLE, SIMPLIFY, and STRUCTURE |
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NOTICE ON SUPPLEMENTARY SEMINAR
If you are planning to implement these recommended design guidelines using MS Excel, then we suggest attending our seminar series Creating Sophisticated Business Charts with Excel. You will find further information here.
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LITERATURE
You will find our own professional articles in German here, publications and links by third parties are found here (in German).
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