You know the problem: Choose any set of 10 reports from your company and you’ll find 10 different ways of presenting the information. Some reports put the message first, some put it at the end, and others don’t have any message at all. Some reports fail to specify the content, while others are overloaded with descriptions. Many contain no glossary with accepted definitions and abbreviations of key performance indicators. To make a long story short, there’s usually no standard policy for the conceptual and visual design of reports—often not even within the same company, let alone a globally accepted intercompany standard.